Wondering about: Trends

Now here is a question that is almost as seminal as the chicken and the egg debacle – do I like certain trends because of my own intuitive leaning and environmental context or because I am told to through subliminal marketing? What I mean to say is, did I like something and then it just, coincidentally, happened to become a trend or was it already on its way to being a trend before and that caused me to like it? Wait. That doesn’t sound any clearer.  Am I just a pawn in fashion’s cyclical trend game? (Side note: Of course, there are certain trends that I knowingly buy into, such as animals-on-sweaters, but this is about other trends that often take me by surprise).

Let’s try an example: I like Native American print. As I type this I sit atop a Pendleton woven Native American blanket that was a Christmas gift circa 2010. I own a ring that depicts Kokopelli, a deity of several Southwestern tribes picked up on a trip to Maine in 2009. The jacket worn above was a Christmas 2011 gift, based on the fact that I like these things, but this time from a major high street player, Forever21.

I always have liked Americana and tribal aesthetics, linking it to the fact that my dad is from Colorado. I like what he liked. I grew up overseas and it seem to encapsulate ‘America’ so well- but then it began to show up on catwalks a few years ago, and now you can’t get away from ‘Aztec’ or ‘Navajo’ underwear, tshirts, iphone cases. Now, when I go out in my jacket, so directly a by-product of the trend machine, I feel guilty or self-conscious. Am I wearing this because it is trendy? Does it matter? Not really. I like it. Does it matter why I like it? No. Guess what? I like plaid too. Grunge came and went back, the lumberjack is in and then he’s out, but I will always like plaid. Same with wearing oversized men’s shirts. I still wear the same XL striped LL Bean shirt that I inherited from my dad when I was 15.

Trends are simultaneously fast-moving and lingering. The Southwest thing has been pervading since 2009 but didn’t really explode into fashion’s mainstream consciousness until Isabel Marant’s 2011-12 Autumn/Winter show. I own more Native American prints now because they have become more accessible – because they are on trend. But then that trend will fade, and I’ll still wear my jacket, still wear my ring and still wrap up in my blanket. Because whether or not fashion dictates something to be ‘on trend‘, I’m going to like what I like until I don’t. One day you’re in, the next day you’re out – and I’m just fine with that.


SHOP GHOST by Stevie Dance

Collage by SHOP GHOST

She burns incense and waters her plants. She dreams about road trips across America. She is a dreamer. She is Stevie Dance and she has a new website, Shop Ghost, a commerce e-zine, a labour of love, and the new best place on the internet to spend hours whiling away.

SHOP GHOST is about how subcultures create shopping trends, how we invest in ourselves, how we stalk ideas online, what we buy but never wear, what we want to recommend and why.

There are some people out there who you just want to be. Or at least know how they tick.  Dance, former editor of Russh, current contributing editor to Oyster, stylist extraordinaire and all around cool girl is someone I would like to know, and Shop Ghost feels like a more personal insight into the her mind. Dance identifies herself as a storyteller more than just a stylist, and with the homemade collages and interviews with other creatives, it shows. Go quick, and see what all the fuss is about.